Most Google Ads accounts are quietly leaking budget — broad match keywords eating spend, conversion tracking that’s half-broken, ad groups nobody has touched in months. A proper audit finds exactly where that’s happening, and optimization fixes it.

What’s Included in a Google Ads Audit

• Account structure review — campaigns, ad groups, and keyword organization
• Conversion tracking check — GA4, GTM, Enhanced Conversions, and offline conversion setup
• Wasted spend analysis — search terms, placements, and audiences draining budget without results
• Bidding strategy review — is Smart Bidding actually working with clean data, or fighting bad signals
• Ad copy & landing page alignment — relevance score and Quality Score factors
• Competitive positioning — impression share, auction insights, and where you’re losing to competitors

What Happens After the Audit

You get a clear, prioritized report — not a 40-page PDF nobody reads. Just the issues that are actually costing you money, ranked by impact, with a straightforward plan to fix them.

If you want us to implement the fixes, that’s where ongoing optimization comes in: cleaning up account structure, fixing tracking gaps, testing new ad copy, adjusting bids, and monitoring performance on a regular cycle so the account keeps improving instead of drifting again.

Who This Is For

• Local businesses running Google Ads without a dedicated in-house PPC person
• Marketers and agencies who want a second set of eyes on client accounts
• Anyone who suspects their conversion data isn’t fully accurate

Why Tracking Comes First

Optimization built on broken tracking just optimizes toward the wrong signals. Before we touch bids or budgets, we verify that GA4, Google Ads conversions, and any CRM/offline conversion imports are actually reporting correctly. This is usually the single biggest factor behind underperforming accounts — not the campaigns themselves, but what Google Ads thinks is happening on your site.

Get Started

Book a free consultation and we’ll walk through your account together, point out what’s working, what’s not, and whether a full audit makes sense for where you are right now.