Google Ads vs GA4 Conversions Don’t Match? Here’s Why (and How to Fix It)
Google Ads and GA4 almost never report the same conversion numbers. Here are the real reasons behind the gap, how big a gap is actually normal, and exactly what to fix when yours is too wide.
A Complete Guide to Fixing “Direct” and “Not Set” Traffic
A step-by-step guide covering the real causes of Direct and (not set) traffic in GA4, from UTM stripping to consent mode gaps, and the exact fixes to reclaim your attribution data.
How to Connect Google Analytics 4 to ChatGPT and Track AI Traffic
ChatGPT sent someone to your website today. You have no idea who, or what happened next. The Problem You have been searching “connect Google Analytics to ChatGPT” or “is there a GA4 for ChatGPT” because you have noticed something changing: people are finding businesses through AI conversations now, not just Google searches. But when you […]
Beyond Last-Click Attribution: A Complete Guide to Better Conversion Tracking
Notes on GrowthAttribution & Measurement Case note — paid media measurement The four ads that never got credit A lipstick brand almost doubled its budget on the wrong ad. Here’s what changed when we stopped asking which ad closed the sale, and started asking which ads made the sale possible. What the dashboard reportedlast-click model […]
Offline Conversion Tracking for Google Ads: A Step-by-Step CRM Guide
Your sales team closed three deals this month from Google Ads leads. Google Ads has no idea any of them happened. The Problem You are running Google Ads for a business where the real sale happens after the click — a phone call, a sales demo, a quote that closes weeks later. Google only sees […]
How to setup cross-domain tracking in GA4
In this guide, you will learn what cross-domain tracking is and how to set it up in GA4. What is Cross domain tracking and why use it? Cross domain tracking is a technique used to track the behavior of a user across multiple domains in a single session. It allows a business to track the […]
How to Track ChatGPT and AI Traffic in Google Analytics 4 (GA4)
AI tools like ChatGPT, Claude, Perplexity, Gemini, and Copilot are already sending visitors to your website. But here’s the catch: Most business owners have no idea it’s happening. They assume all traffic is from Google or social media. But AI platforms are the new gatekeepers of attention — and if you’re not tracking this traffic, […]
Track WP Forms with Google Tag Manager
Track Contact Form 7 with GTM for Google ads, Analytics and Facebook Welcome! If you’re here, you likely have an Contact Form 7 on your website to let visitors easily submit contact form. Now, you’re looking to track Contact Form 7 submissions for Google Analytics 4 (GA4), Google Ads, or Facebook Ads to measure conversions effectively. You can also hire […]
How to Easily Setup Cookie Consent Banner for Google Consent Mode v2
What is Cookie Consent? Collecting user data without permission is not allowed. Cookie consent is the way to ask users for permission to track their data and use cookies on their browser/device, usually shown in a banner or pop-up. I will show you how to set up cookie consent with Google Tag Manager for both […]
Complete Guide to Google Ads Conversion Tracking Setup with GTM
A complete guide to Google Ads conversion tracking with GTM, covering every conversion type, enhanced conversions, dynamic values, Consent Mode v2, and troubleshooting. The Complete Guide: Every Conversion Type, Setup, Troubleshooting & Best Practices Feature Details All Conversion Types Website, Calls, App, Imported — all fully covered GTM Setup (Step-by-Step) Google Tag, Conversion Linker, […]